WE'VE BEEN ON THE CLIMB. WE KNOW WHAT IT TAKES TO REACH THE TOP.
We've built businesses, backed ambitious founders and helped New Zealand companies navigate the realities of international growth.
We don't just map the route. We help you make the climb.
International Growth Experience. Built on Both Sides of the Market.
Operators. Builders. Investors. Advisers.
For nearly a decade, Upper Left has helped New Zealand technology businesses enter, establish and grow in international markets, particularly the UK, USA and Canada.
With experience inside New Zealand Trade and Enterprise (NZTE), strong connections across the New Zealand business ecosystem and hands-on experience building, backing and scaling businesses, we understand what it takes to succeed offshore.
From international market entry and go-to-market strategy to sales performance and commercial operations, we combine practical experience with hands-on execution.
We don't just advise on international growth. We help deliver it.
Where we make a difference
Every business faces different challenges, but many of the commercial problems we help solve fall into six areas.
01 GO-TO-MARKET +
- Market strategy
- ICP & positioning
- Messaging
- Market validation
02 REVENUE PERFORMANCE +
- Pipeline
- Sales process
- Conversion
- Sales coaching
03 REVENUE OPERATIONS +
- CRM
- Lifecycle
- Reporting
- Forecasting
04 CUSTOMER +
- Onboarding
- Customer Success
- Retention
- Expansion
05 PEOPLE & CAPABILITY +
- Local hiring
- Operating model
- Partnerships
- Leadership support
06 TECHNOLOGY & AI +
- AI & automation
- Commercial tooling
- Data & analytics
- Workflow design
Diagnose the problem. Design the solution. Prove it works. Scale the capability.
Proven Experience. Shared in Confidence.
We've supported New Zealand businesses navigating UK, US and Canadian market entry, international sales growth and commercial performance.
Our work often involves sensitive commercial strategies, customers and financial information. We respect that confidentiality, sharing relevant examples and practical lessons directly.
Ask us about case studies relevant to your market or commercial challenge.
Your Next Market. Your Next Summit.
Expanding into the UK, USA or Canada? Already there, but not seeing the results you expected?
Let's discuss your challenges, share relevant experience and explore the best route forward.